Communications at CERN can be divided into a range of activities that pass through one or more channels to the target audience(s). All activities aim to be aligned with the goals, objectives and messages set out in this strategy. Thus, when developing activities, the aim will be to create stories and content that will “materialise” the Communications Strategy across tailored channels (e.g. websites, publications, exhibitions, visits).
The table below concerns the channels and activities for which the ECO group is responsible. It is not an exhaustive list, and does not include communications activities carried out by other CERN departments or groups or by the collaborations, although these are often linked to ECO-led activities and/or rely on core CERN communications channels (e.g. CERN’s website and social media accounts or video and photography).
Channel | Activities | Target audience group(s) |
---|---|---|
Digital portfolio (online) | CERN websites: home.cern, press.cern and those of other CERN sectors, departments, groups, units and sections* Social media: Facebook, Twitter, Instagram, YouTube, LinkedIn |
All |
Visits to CERN |
On-site visits (including schools) Guided Virtual Tours CERN Virtual Reality** Special guest visits Passport to the Big Bang CERN shop |
All |
Permanent exhibitions (Universe of Particles and Microcosm) Travelling exhibitions (Accelerating science, LHC Interactive tunnel, CERN in images) Visit points: eight existing (SM18, Data Centre, CCC, SC, AMS, CLIC, AVC, ATLAS) and three in preparation (LEIR, AD/ELENA, ALICE)** Online resources for exhibitions
|
All |
|
Researchers’ Night CERN Outreach Event 2017** CERN Open Days 2019 Public and private events at the Globe |
All (with special focus on local community) |
|
Audio-visual: photography, video and animations |
CDS with content curation Photography Stock footage, edited videos 360° photos and videos Co-productions Live broadcasts 2D and 3D Animations and lllustrations
|
All |
Residencies |
Within the Arts AT CERN programme: Collide, Accelerate and guest artists
|
All |
Logos Branding for CERN departments, projects, etc Corporate material (business cards, email signatures, etc) Presentation about CERN for VIP visits Christmas card Posters
|
All |
|
Press Office website Media Management system (clippings, media database) On-site visits for journalists Backgrounders/media packs
Media training |
Media
CERN scientists, staff and management |
|
Website (to be restructured in 2017) Digital PDF magazine Printed magazine
|
International particle physics community |
|
Internal communications |
"CERN Community" webpages Bulletin for the CERN community email Printed Bulletin Screens and electronic text displays E-mails to members of personnel
|
CERN community |
International high-school teacher Programme (HST) National teacher Programmes International teacher weeks (ITW)** Development of teaching resources and modules Physics education research
|
Teachers |
|
S’Cool LAB Summer Camp** High School Students Internship Programme (HSSIP)** Participation in international particle physics masterclasses Development of teaching resources and modules Physics education research
|
High school students
|
* In 2017, an ambitious programme to improve the user experience across CERN’s websites is being carried out, including: creating a new website for the Organization (in Drupal 8); creating a design language and processes for use in all CERN websites; creating a personal online experience for CERN people; and exploiting opportunities under the dotCERN top-level domain.
** New for 2017 / From 2017 onwards