An organisation’s target audiences derive from its core business and operational objectives.
CERN is mandated by the CERN Convention to provide information for and regularly update the high-energy physics community and the Member States on its activities.
Although not officially mandated to communicate with other groups, it is undoubtedly in CERN’s interests to communicate and engage with a range of different audiences that are vitally important for CERN to achieve its mission.
Several of these audiences are also stakeholders in CERN’s activities; that is, they directly contribute to CERN’s present and future (Member States and the CERN community are two examples of stakeholders).
The following target audiences have been identified for CERN:
- Governments and policy-makers:
- of the Member States
- of potential new Member States and Associate Member States
- of the Host States
- of other international organisations
- The international particle physics community, including:
- research institutes and universities
- The broader international scientific community
- The media and influencers
- Teachers and students (from pre-university to graduate)
- The local community
- The general public (citizens)
- The CERN community (including CERN employees, students, associates and contractors’ personnel)
- Potential candidates (students, graduates and professionals);
- CERN alumni
- Donors (individual citizens, corporations and foundations)