Target audiences

An organisation’s target audiences derive from its core business and operational objectives.

CERN is mandated by the CERN Convention to provide information for and regularly update the high-energy physics community and the Member States on its activities.

Although not officially mandated to communicate with other groups, it is undoubtedly in CERN’s interests to communicate and engage with a range of different audiences that are vitally important for CERN to achieve its mission.

Several of these audiences are also stakeholders in CERN’s activities; that is, they directly contribute to CERN’s present and future (Member States and the CERN community are two examples of stakeholders).

The following target audiences have been identified for CERN:

  • Governments and policy-makers:
    • of the Member States
    • of potential new Member States and Associate Member States
    • of the Host States
    • of other international organisations
  • The international particle physics community, including:
    • research institutes and universities
    • physicists
  • The broader international scientific community
  • The media and influencers
  • Teachers and students (from pre-university to graduate)
  • The local community
  • The general public (citizens)
  • The CERN community (including CERN employees, students, associates and contractors’ personnel)
  • Potential candidates (students, graduates and professionals);
  • CERN alumni
  • Industry
  • Donors (individual citizens, corporations and foundations)