An organisation’s target audiences derive from its core business and operational objectives.

CERN is mandated by the CERN Convention to provide information for and regularly update the high-energy physics community and the Member States on its activities.

Although not officially mandated to communicate with other groups, it is undoubtedly in CERN’s interests to communicate and engage with a range of different audiences that are vitally important for CERN to achieve its mission.

Several of these audiences are also stakeholders in CERN’s activities; that is, they directly contribute to CERN’s present and future (Member States and the CERN community are two examples of stakeholders).

The following target audiences have been identified for CERN:

• Governments and policy-makers:
  • of the Member States
  • of potential new Member States and Associate Member States
  • of the Host States
  • of other international organisations
• The international particle physics community, including:
  • research institutes and universities
  • physicists
• The broader international scientific community
• The media and influencers
• Teachers and students (from pre-university to graduate)
• The local community
• The general public (citizens)
• The CERN community (including CERN employees, students, associates and contractors’ personnel)
• Potential candidates (students, graduates and professionals);
• CERN alumni
• Industry
• Donors (individual citizens, corporations and foundations)